🎉 20 Years of YouTube, Meta’s Reels Ad Playbook & A Branding Cheat Sheet

Your Social Media Guru 🧙‍♂️ here, dishing the latest scoop in your feed - in always a 2-min read.

🤔 Curious about the secrets of success? Access our top-tier newsletter picks.

1. 🎉 YouTube Turns 20 - And Still Isn’t Retiring
Two decades in, YouTube just refreshed its channel design and made Shorts easier to manage - a clear nod to mobile-first creators. Expect more seamless uploads and channel experiences across devices.
📌 Get the birthday updates

💡 Try this: Double down on Shorts if you haven’t. YouTube’s leaning in, and early adoption still wins big.

2. 🌀 Meta’s Reels Ads = Swipe-Stopper Science
Meta just dropped an infographic-packed guide for Reels ads, focusing on creative best practices that don’t scream “ad.” Think: motion, vertical design, authentic creator vibes.
📌 Grab the Reels ad guide

💡 Try this: Film your next promo as if it’s a TikTok - then run it as a Reels ad. Native > polished.

3. 🧠 The Branding Playbook for Those Who Move Fast
Brand moving too slow for your goals? This free playbook from Marketing Dive & ButterCMS shows how to rebrand quickly without chaos, complete with agile tips and content structures.
📌 Download it here

💡 Try this: Audit your CTA copy. If it still says “Learn More,” you’ve got work to do.

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Until tomorrow,
Your Social Media Guru 🧙‍♂️