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๐Ÿ“ˆ LinkedIn Benchmarks, Facebook Traffic Surge, & Meta's Engagement Decline

Your Social Media Guru ๐Ÿง™โ€โ™‚๏ธ here, dishing the latest scoop in your feed - in always a 2-min read.

1. ๐Ÿ“Š 2025 LinkedIn Benchmarks Released
Socialinsider has published the 2025 LinkedIn benchmarks, revealing that multi-image posts have the highest engagement rate at 6.60%. Understanding these metrics can help refine your LinkedIn strategy.
Access the full report: Socialinsider Benchmarksโ€‹

Tip: Incorporate multi-image posts into your LinkedIn content plan to boost engagement rates.โ€‹

2. ๐Ÿ“ˆ Facebook Referral Traffic on the Rise
Recent data indicates a significant increase in Facebook referral traffic to news publishers, suggesting a shift in the platform's algorithm favoring content discovery.
Read more: Press Gazetteโ€‹

Tip: Optimize your content for Facebook's algorithm by focusing on shareable and engaging posts to capitalize on increased referral traffic.โ€‹

3. ๐Ÿ“‰ Meta's Platforms See Decline in Engagement
Meta CEO Mark Zuckerberg has acknowledged a meaningful decline in time spent on Facebook and Instagram, highlighting a shift in user behavior towards messaging apps.
Details here: Social Media Todayโ€‹

Tip: Explore alternative engagement strategies, such as leveraging messaging platforms, to adapt to changing user behaviors.

Until tomorrow,
Your Social Media Guru ๐Ÿง™โ€โ™‚๏ธ