🧭 New Social Platforms, IG Demographics & Virtual Creators on the Rise

Your Social Media Guru 🧙‍♂️ here with three stories you need to know. Let’s dive in - in always a 2-min read.

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1. 📱 2025’s Freshest Social Media Apps
Hootsuite rounded up the buzziest new social platforms. From Gas and Lemon8 to BeReal competitors and AI-first content apps, there’s no shortage of places to test new content styles.
📌 Explore the list

💡 Try this: Pick one under-the-radar app. Post 3x a week for a month. Early mover advantage is very real.

2. 👥 Instagram Demographics Deep Dive
IG’s audience is shifting — 25–34-year-olds are still dominant, but Gen Z’s catching up. If your brand skews young, Stories and DMs are your best friends.
📌 See the breakdown

💡 Try this: Reassess your content formats. Static posts ≠ Gen Z engagement fuel.

3. 🤖 YouTube’s Virtual Creator Report Is Wild
YouTube’s trends team dropped a report on digital creators like VTubers, AI avatars, and CGI influencers — and they’re pulling massive engagement across genres.
📌 Watch the trend report

💡 Try this: Test virtual co-hosts or animated intros — it’s weirdly effective (and oddly addictive to watch).

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Until tomorrow,
Your Social Media Guru 🧙‍♂️