🌍 TikToks Get Longer, Gen Z Gets Pickier, and the Internet Hits 5.5B Users

Your Social Media Guru 🧙‍♂️ here, dishing the latest scoop in your feed - in always a 2-min read.

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1. 🧠 Gen Z Is Tired of Traditional Content
Deloitte’s latest report says it loud: Gen Z is bored of the binge-and-buffer streaming life. Instead, they’re leaning into bite-sized, creator-driven content — think TikTok and YouTube Shorts — over polished Hollywood fare.
📌 Read the full Gen Z breakdown

💡 Try this: Rethink your ad budget split — those dollars might go further on creators than cable bundles.

2. ⏳ Longer TikToks = Stronger Engagement
TikTok's sweet spot? Somewhere between 1–3 minutes. New research from eMarketer shows that longer videos are outperforming their shorter counterparts on both engagement and ad recall.
📌 Read the full analysis

💡 Try this: Use longer TikToks to dive deeper — tutorials, storytimes, behind-the-scenes. It’s binge-worthy meets brand-aware.

3. 🌍 Digital 2025: 5.56B Online, 5.24B Social Users
DataReportal’s new Digital 2025 Global Overview Report is here — and it’s huge. Highlights include mobile penetration hitting 70.5%, social users now topping 5.24B, and mobile video continuing to explode globally.
📌 Skim the full global digital report

💡 Try this: Look at where mobile is peaking — global audiences are increasingly social-first, mobile-only.

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Until tomorrow,
Your Social Media Guru 🧙‍♂️