📺 YouTube TV Surges, TikTok's Top Creators, and Instagram's Comment Dislikes!

Your Social Media Guru 🧙‍♂️ here with three stories you need to know. Let’s dive in - in always a 2-min read.

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📺 1. YouTube TV Viewing Overtakes Mobile

YouTube reports that TV viewing has now surpassed mobile for the first time, shifting the way audiences consume content.

Why it matters: More people are watching long-form content on bigger screens, which changes engagement habits.

Pro tip: Consider optimizing your YouTube content for TV screens—longer videos, high-quality visuals, and immersive storytelling.

Check out YouTube’s big shift

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🌟 2. TikTok's Discover List – Top Creators to Watch in 2025

TikTok just dropped its Discover List—a handpicked selection of rising creators set to dominate the platform this year.

Why it matters: These creators are setting trends, innovating content, and shaping TikTok’s future.

Pro tip: Follow these influencers, study their strategies, and look for collaboration opportunities to tap into their audiences.

Meet TikTok’s rising stars

💬 3. Instagram's New Comment Dislike Feature

Instagram is testing a comment dislike button, allowing users to downvote unhelpful or spammy comments.

Why it matters: This could help improve comment sections and make them more valuable for meaningful engagement.

Pro tip: Keep an eye on your comment section, as high-disliked comments might lose visibility—encourage positive, thoughtful discussions.

See Instagram’s latest test

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Until tomorrow,
Your Social Media Guru 🧙‍♂️